Have you ever considered the amount of content that exists on your site or any other site competing with yours? I bet that no matter the niche that you belong to, there is currently more content on the web that you will be able to read if you started reading today till the end of times.
One of the main misconceptions of SEO is that you need to publish more content than anyone else to win.
The reality is different, and some times less equals more.
Here’s a little secret that many people tend to overlook. This secret is called “Google Caffeine and the Freshness update.”
Back in 2010, Google rolled out the Caffeine update, which helped index 50 percent fresher results. The caffeine update itself had nothing to do with rankings but was a total restructure of the index. That paved the way for Google to move forward with other algorithm updates such as the Freshness update in November 2011.
Now here’s where it becomes interesting. The “Freshness” update itself was the evolutionary step of the QDF model that Google has been working on since 2007. QDF stands for “Query Deserves Freshness.”
Here’s something to take home after reading this newsletter.
Ask yourself this question. What is fresh content? Do I need it to rank higher?
Here is my take – a simple step by step guide to help your site stay fresh. This has a lot of manual work, but think of it as saving time from writing new articles.
Open Google Analytics and head over to “Behavior” -> “Site Content” -> “Content Breakdown” if your articles are within a subfolder or simply go to -> “All Content”
If there is an article containing a title such as “Local SEO – Definite Guide for 2019” make sure to mark the content for updates.
TIP: Changing the date with no update will not make your article fresh. Engines and users, consider an article to be fresh when the content of the article has been updated in a manner to represent the current state of affairs.
Keep in mind that not all of your articles will need to be updated. As I said before, QDF has been targeting specific queries since its inception and up till now.
“THE QDF solution revolves around determining whether a topic is “hot.” If news sites or blog posts are actively writing about a topic, the model figures that it is one for which users are more likely to want current information. The model also examines Google’s own stream of billions of search queries, which Mr. Singhal believes is an even better monitor of global enthusiasm about a particular subject.https://www.nytimes.com/2007/06/03/business/yourmoney/03google.html
As an example, he points out what happens when cities suffer power failures. “When there is a blackout in New York, the first articles appear in 15 minutes; we get queries in two seconds,” he says.”
Here are some examples of queries that I made. In the first image even though I don’t specify a date, Google serves me a website that was published in 2010. In this case, this website is considered fresh even though the publication is old. In the second image, a query that I made falls into the QDF, and Google considered that I am looking for the current “best movies” even though I haven’t asked or specified as such.
Not a lot changes on the Gravity Equation so old equal as fresh as new.
Movie rankings change constantly (even old movie rankings) so my query triggered QDF and Google served me new articles first.
Time is the most valuable commodity. Make sure to spend it where it counts.